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I've mentioned before about the importance of the right positioning.
It helps you focus your marketing. It defines your ideal customer. It qualifies your customers.
But if you can't find the right positioning statement, it's also a symptom that your service isn't quite right. That maybe you need to move on.
And when you do find your positioning statement, you'll know it's right.
Take action: What's your positioning statement? Does it feel right?