One year into starting a new business? Tips for growing growing clients within a niche?
|Nov 1, 2019|
If you work within quite a narrow niche, it can often look quite difficult to find new clients.
Especially if what you do is quite technical.
Those of us who work in that space tend to be quite detail orientated and often struggle with marketing, networking and finding clients.
But it doesn’t have to be difficult.
In fact, putting a process, a system, in place can actually make it quite easy.
First thing you need to know is who are your clients? And why would they hire you? The narrower you make this, the more focussed your niche, the easier the rest of the process becomes.
Next step is to figure out where they hang out - is it offline or online? If it’s offline, how can you get an invite to those events? If it’s online, can you subscribe or join to those places?
Can you get niche-focused testimonials and case studies from your existing clients? Can you describe how you solved their problems in their own words?
Then, go to the places they hang out, listen to what they are saying and if they have a problem, talk about how you solved something similar for one of your existing clients. Point them at your testimonials or case studies.
It will take some time, but you will soon be noticed and become known as the expert in your field - at which point people will start coming to you for help.
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