Even if your positioning statement describes your potential client perfectly, there's still a reason that they may ghost you before you make the sale. And it's down to a thing called the "Curse of Knowledge". You see, clients are on a journey. Some clients don't even know they've got a problem.
Meet your clients where they are today
Meet your clients where they are today
Meet your clients where they are today
Even if your positioning statement describes your potential client perfectly, there's still a reason that they may ghost you before you make the sale. And it's down to a thing called the "Curse of Knowledge". You see, clients are on a journey. Some clients don't even know they've got a problem.