I'm new to the world of business and I need a lead magnet and a marketing strategy
All Work, No Pay - a podcast where we answer real questions asked by consultants, freelancers and business owners
I'm new to this world of business. I need to sort out a marketing funnel and a lead magnet and I really feel like I should have some sort of marketing plan or strategy. The problem is I go on LinkedIn and people are all like marketing strategy or lead funnel or client generation things or whatever and it's very difficult to know what any of that is.
In a break from the normal format, just in time for Christmas, I speak to Tom Balmont about his fantastic puppet marketing business. We run through why he started the business, where he's getting stuck and where he wants it to go.
I was really nervous about this episode, because we're breaking format and I'm answering the questions. But my goal is to make people go "fuck yeah, that's really good" and I think we got there in the end, as Tom had a revelation about how he needs to present his business to the world.