How to defeat the dreaded "price objection"

How to raise your prices

There's one thing that we all dread when it comes to trying to win a new client. When the client says "sorry, that's just too much money". 

The dreaded "price objection". 

The thing is, price is actually never an objection. 

When the client says "that's just too expensive", they actually mean one of three things. 

1. They literally cannot afford it. Their b…