How to attract and retain interest in a future event? (part three)

Your event is in six weeks time.

Some people have expressed an interest.

You've got a specially tailored email sequence that leads them through their questions, giving them the answers that they're looking for.

And your event is a massive success.

Why does this work?

Firstly, people are busy, so need to be reminded of things.

Secondly, people take time t…