How to attract and retain interest in a future event? (part three)
Your event is in six weeks time.
Some people have expressed an interest.
You've got a specially tailored email sequence that leads them through their questions, giving them the answers that they're looking for.
And your event is a massive success.
Why does this work?
Firstly, people are busy, so need to be reminded of things.
Secondly, people take time t…