How much should I charge?

And what about the competition?

When you start out working for yourself, one of the first questions that crops up is "what should I charge?"

It seems like a natural place to start.  But it's the wrong question.  

Sorry to make it hard for you, but there are a whole series of things you should be asking yourself first.  

Who is my client?
What do they want?
Why do they want it?
What's it wor…