Having a mailing list is all very well, but what if no-ones on it?

Well, people aren’t just going to hand over their email address for nothing. “Subscribe to our newsletter” doesn’t cut it.

Instead, you need to offer something of value.

What is of value?

Well, I can’t answer that for you, it’s something only your target audience knows.

But I can show you how to find out.

Take action: The names you gathered yesterday - ask them if you could email them in future to help you out with a project you’re working on