The most important funnel that you should have is the one that most people think about the least.

It’s the one where you give valuable stuff away for free.

Think about it.

Why would someone sign up for your newsletter? So you can send them marketing information? No. There has to be something in it for them.

Why would someone want to stay in touch with you? To gratify your ego? No. There has to be something in it for them.

Giving away valuable information (or stuff) rewards the buyer for staying with you while you move them through your funnel.

Believe it or not, you’re in one now.

Take action: What do your buyers find valuable that you can easily give away?