Clients go through five stages before they're ready to buy from you.
We don't even know we've got a problem
We've got a problem and we don't know how to fix it
We don't know which solution is the one to go for
We don't know who can help us with our chosen solution
How much do you charge?
When we complain "they just ghosted me" it's actually our fault - we assumed that they were at stage five when actually they were still at stage 3 and we've annoyed them by trying to force them to move faster than they were ready.