How do you choose what you’re going to post on your social media channels?

We all know that consistent regular posting is the key to getting quality leads coming through - because social media is so fleeting, you need to make sure you make your voice heard regularly, because otherwise no-one will see you.

So for me, I try to do one post per day on LinkedIn.

I tend to come up with a basic theme for the week ahead, choose five titles and then write them, either on the day or maybe the day before if I get time.

This week, the theme was "be yourself" and the titles were:

• I hate deadlines

• Creativity matters

• Music matters

• Simple routines as a platform

• Working with your habits

But, you know what?

I just gave up.

I just couldn’t be bothered.

Maybe it’s the subject matter, maybe I’ve got other stuff on my mind, maybe it’s the weather.

Anyway, I had a plan, I thought it was good, the time came and I threw it out of the window.

How about you? Ever come up with a way forwards and then think “oh fuck it”?