It’s really easy to slip in to using technical terms when talking about what you do. That’s because you’re an expert and those words and acronyms act as important time savers and shortcuts when discussing concepts that you know really well.

But your clients probably don’t know those terms. And while it might be impressive, it’s also quite intimidating.

And we all hate jargon, right?

But if you know your audience and you know where to find them, you can pick out the terms that they actually use. I literally do this - I grab a post and highlight interesting words and phrases that people have used. And then I use them myself in my posts.

That way I’m avoiding falling into jargon and I’m choosing language that I know my audience uses to describe their problems.

But, once again, it all stems from knowing your audience and doing the research.