The short answer is yes. You absolutely do need a mailing list.

Email marketing is a way to cut through the noise. A recent study suggested that for every dollar spent on email marketing, the return was $43. That’s a pretty big return on investment.

The reason for this is because email is still trusted in a way that social media and general advertising is not. Even in these days of spam.

And a specialist, coordinated campaign can build trust with your prospects, letting them know what you and your business are really about.

Take Action Think of 10 people who may be interested in your products or services and write down their names…