There are two parts to every sale.

The Buyer.

And the Seller.

All too often, it’s easy to forget half of the equation. And a big part of the problem people have with sales is that they don’t realise that buyer and seller are on different life-cycles. Once you realise that, sometimes, the two of you just aren’t aligned, and nothing you do is going to change that, then your life becomes so much easier.

Take action Which of your prospects is “Ready to Buy?” Concentrate on them.