Not all clients are equal.
Some are a dream.
Others are a pain.
Don't you wish you could only work for the dream clients and just turn away the painful ones?
Well you can.
It just takes a bit of thought on your part.
We're approaching Christmas, so I'm going to be posting infrequently from now on, but I've got a holiday exercise for you.
I want you to think about the things that are really important to you. In both your life and in your work.
I want you to go back through your list of clients and pick out the ones that you loved working for. What was it about them that was so good?
I want you to go back through your list of clients and pick out the ones that you hated working for. What was it about them that was so bad?
Write all of these down, then look for the patterns.
What is an essential characteristic for a project to go well? What invariably causes a project to go badly?
These are your immutable laws and they are really important when it comes to finding dream clients.