It's the thing that we dread the most.
"Sorry, it's too expensive"
"We don't have that type of money at the moment"
"We're going with someone else who's cheaper"
How can you get around the price objection?
Firstly, it's not a single objection - the same words can mask two different problems.
Maybe they really like what they see but they don't have the money in the bank today. Or maybe they just don't think that what you are offering is worth the amount of money that you're asking for.
You need to find out which of those objections it really is. Because the first one can probably be dealt with by some sort of payment plan. The second one suggests that you've failed earlier in your sales process.
Because if they don't think that what you're offering is worth the money that you're asking for it, then either you don't understand the impact that your work is going to have on their business, or you've not explained it properly to them.
If you want to charge £10,000 for a website - but you know that the website is going to bring them £100,000 in sales - then actually it's a no-brainer for them to pay you.
Why wouldn't they?
Maybe they don't believe that they can bring in £100,000 in sales. You've not shown them that you have the expertise to do that for them.
Maybe they believe that £100,000 in sales is quite achievable but they don't think you have the skills to make that happen.
Maybe they believe that you can bring in the £100,000 in sales, but instead of doing it in a year, they think it will take you five years - which is too long.
All three cases have one thing in common.
The client does not believe you.
Which means it's not a price objection at all. It's a failure of your sales process. Because the first thing you have to do is build trust.